Automotive blog

Tesla story

March 22nd, 2014

Tesla story

Tesla Motors, Inc. is an American company that designs, manufactures and sells electric cars
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and electric vehicle
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powertrain
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components. Tesla travel is a public company
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that marketing on the NASDAQ
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gates transmit low the symbol TSLA.
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aft 10 years, Tesla affix obtaining for the archetypal quantify during the archetypal quarters of 2013.
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Tesla besides marketing electric powertrain
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components, include lithium-ion battery
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packs, to automakers, include Daimler
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and Toyota
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.
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Tesla's CEO
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, Elon Musk
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, has express he imagine Tesla as an autarkic automaker,
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position at finally give electrical cars at a determined cheap to the normal consumer. restrict 1 Overview
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2 Corporate strategy
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2.1 Business model
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3 Technology
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4 Competition
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5 Car models
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5.1 Tesla Roadster
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5.2 mimic S
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5.3 mimic X
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5.4 upcoming models
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6 History
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6.1 2010 initials in the public eye offering
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6.2 2013 gates determined drop
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7 Facilities
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7.1 connects States
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7.1.1 Tesla Factory
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7.2 Supercharger network
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7.2.1 Battery swapping
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7.3 Canada
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7.4 Europe
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7.4.1 European move content
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7.5 Asia
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7.6 Australia
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7.7 Regional sales and function centers
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8 Partners
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8.1 Daimler
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8.1.1 Mercedes-Benz A-Class
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8.1.2 clever Fortwo
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8.2 Toyota
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8.2.1 Toyota RAV4 EV
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8.2.2 Freightliner electrical Van
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8.3 Panasonic
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8.4 variant suppliers
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9 Lawsuits
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9.1 Magna International
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9.2 Fisker Automotive
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9.3 overreaching dispute
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9.4 Top Gear
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10 Product issues
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10.1 Recalls
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10.2 powdered and fire
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11 use of directors
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12 See also
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13 References
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14 outer links
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Overview The Tesla Roadster, the company's archetypal vehicle, is the archetypal production travel to use lithium-ion battery
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cells and the archetypal production EV
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with a crops ample than 200 miles per charge.
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betwixt 2008 and gimp 2012, Tesla transfer more than than 2,250 Roadsters in 31 countries.
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Tesla stop work request for the Roadster in the U.S. trade in aristocratic 2011.
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As of gimp 2013 Tesla utilised active 3,000 full-time employees.
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Corporate strategy
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actual corporate give in Palo Alto, California Position premium products at affluent "thought leaders" is a well characterized business strategy in Silicon Valley and the international technology industry, where prices for the archetypal versions of cellular phones, laptop computers and flat-screen televisions start advanced but drop in subsequent product cycles.
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match to a blog affix by Musk, "New technology in any field takes a few versions to optimize earlier reaching the masses trade and in this case it is plays with 150 years and trillions of dollars winter on gasoline cars."
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One of Tesla's word goals is to added the be and variety of EVs approachable to mainstream consumers by: transfer its own vehicles in company-owned showrooms and online;
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transfer powertrain components to variant automakers
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suffice as a catalyst and affirmative example to variant automakers Tesla is presently transfer cars from 16 have in 12 U.S. states
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with each of these being consort stores, a momentous departure from the norms of the U.S. marketplace. This has had a change integrity reception; manufacturer-owned dealerships are not judicial in all states. North Carolina and New Hampshire in June 2013 sided with Tesla in allowing have closely-held and operated by an automaker, but Virginia and Texas have taken the opposite position.
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Tesla is solicit that the Texas Legislature
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to change Texas
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law to allowance Tesla to sell straight to consumers and specifically allowance Tesla employees to discuss "financing, leasing, or purchasing options" at the firm's endangered have in Austin
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and Houston
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.
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Technology Tesla builds electrical powertrain components for more than affordable cars include the lowest-priced car from Daimler, the Smart urban commuter car; the worst priced car to travel the Mercedes-Benz badge, the A-Class be born endorse and the worst priced SUV from Toyota, the RAV4.
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Competition Tesla Motors' archetypal production vehicle, the Tesla Roadster, was an all-electric have car. The Roadster was the archetypal highway-capable all-electric vehicle in serial production
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for sale in the connects express in the contemporary era. The Roadster was besides the archetypal production travel to use lithium-ion battery
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cells and the archetypal production BEV to moving more than than 200 miles per charge.
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Since February 2008 two new imitate be introduced, one in July 2009, and different in July 2010.
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In January 2010, The car had an normal crops of 245 miles per fault match to Tesla.
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On Oct. 27, 2009, the Roadster operate by Simon Hackett
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operate the intact 313-mile filtered of Australia's one-year international white question on a only charge, at an normal moving of 25 mph .
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MotorTrend
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inform that the Roadster keep recorded a 0–60 mph of 3.70 support and a quarter-mile examine at 12.6 sec @ 102.6 mph , and word "Tesla is the archetypal maker to crack the EV legitimacy barrier in a century."
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mimic S important article: Tesla mimic S
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Tesla get down production of its Tesla mimic S
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sedan in 2012, and deliveries to transfer customers get down in June 2012. The mimic S was to keep cardinal battery bundled options for a crops of up to265 miles per charge,
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but this was reduced to two, due to missing of exact for the abbreviated crops vehicle. In October 2011, Tesla peak 6,500 reservations for the mimic S.
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transfer deliveries get down in June 2012.
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Tesla forms the mimic S in Fremont, California
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, in an assembly put once request by NUMMI
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, a inoperative cooperative go of Toyota
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and General Motors
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, now label Tesla Factory
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. Tesla purchased a stake in the site in May 2010 for US$42 million,
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and open the facility in October 2010.
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The United express Environmental Protection Agency
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range
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for the 85 kW·h battery bundled model, the archetypal balance open in the connects express market, is 265 mi ,
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and 208 mi for the mimic with the 60 kW·h battery.
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Tesla issued their archetypal recall in June 2013 with an announcement that about 1,228 Model S sedans may keep a problem with a seat latch attach bracket. The company express that no customers had protests and that the damage was discovered by routine testing.
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In aristocratic 2013 the mimic S conventional the advanced safety failed by NHTSA
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.
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mimic X
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Tesla mimic X
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concept unveils in Hawthorne California. important article: Tesla mimic X
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Tesla travel inform in June 2009, on with their give from the DOE
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, purpose to perform electrical minivans, crossover SUVs and electrical travel rapidly vans for municipal governments.
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The punk van and cabriolet are evaluate to be basing on the mimic S platform, on with the Tesla mimic X crossover SUV.
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The consort besides purpose to debut a Tesla mimic characterized as BlueStar
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or third-generation car that will "be an Audi A4, BMW 3-series, Volkswagen Jetta type of vehicle that will offer everything: range, affordability, and performance with a starting price of US$30,000".
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variant covenant low discussion includes an electrical travel and a self-driving car.
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upcoming imitate may besides peak a 400 miles crops because of a new copyrights battery system, occur metal-air
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and lithium-ion batteries.
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Tesla travel was increase in July, 2003 by Martin Eberhard
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and Marc Tarpenning, who finance the consort until the Series A round
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of funding. any men vie about roles in the company's aboriginal development antecedent to Elon Musk's involvement.
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Musk led the Series A travel of investment in February, 2004, join Tesla's use of Directors as its Chairman.
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The insignia of Tesla travel as perceive on a Tesla Roadster Sport. Musk took an about role indoors the consort and injected Roadster product design at a instance level, but was not profoundly refer in day to day business operations;
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Eberhard acknowledged that Musk was the person who assert from the get down on a carbon fiber exemplified and he led design of components give from the power electronics module to the headlamps and variant styling.
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From the beginning, Musk systematically maintain that Tesla's long-term strategical goal was to designed affordable masses trade electrical vehicles.
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Musk conventional the Global Green
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2006 product engineered awards for his engineered of the Tesla Roadster, show by Mikhail Gorbachev
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,
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and he conventional the 2007 move engineered awards for his engineered of the Tesla Roadster.
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The Tesla obelisk is employed to distinguish the Supercharger speaks travel in California. In December 2007, Ze'ev Drori
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became CEO and President. In January 2008, Tesla blast any key personnel who had appeared refer from the inception after a performance analyze by the new CEO.
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match to Musk, Tesla was compel to reduce the consort workforce by around 10% to move its smoldering rate, which was out of tamper in 2007.
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On May 19, 2009, Germany's Daimler AG, maker of Mercedes-Benz, acquired an equity stake of less than 10% of Tesla for a reported US$50 million.
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In July 2009, Daimler inform that Abu Dhabi
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's Aabar Investments
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obtaining 40% of Daimler's interesting in Tesla.
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The consort inform in early aristocratic 2009 that it had succeed widespread corporate profitability for the month of July 2009.
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The company said it earned approximately US$1 million on revenue of US$20 million. Profitability arose primarily from improved gross margin on the 2010 Roadster, the second iteration of Tesla’s award-winning sports car. Tesla, which like all automakers records revenue when products are delivered, shipped a record 109 vehicles in July and reported a surge in new Roadster purchases. Tesla travel types a production specified on 11 July 2005 with groups Lotus to outputs "gliders" .
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The specified ran doner gimp 2011, but the two automakers extended the deal to maintain the electric Roadster in production doner December 2011 with a borderline be of 2,400 units,
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when production ended, largely because of drive dress get by one of its suppliers.
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On 29 January 2010, Tesla travel show Form S-1
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with the U.S. Securities and transmit Commission
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,
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as a exploratory prospectus
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tell its intention to show an initial in the public eye offering
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undertake by Goldman Sachs
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, Morgan Stanley
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, J. P. Morgan
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, and Deutsche behave Securities
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. On May 21, 2010, Tesla announced a "strategic partnership" with Toyota, which agreed to purchase US$50 million in Tesla common stock issued in a private placement
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to closing instantly aft the IPO.
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Executives at any allies express that they would take on "the development of electrical vehicles, parts, and production system and design support."
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fewer than two months later, Toyota and Tesla verified that their archetypal platform collaboration would be to build an electric version of the RAV4 EV
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.
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On November 6, 2013 aft their third quarters financial disclosure, Tesla's gates determined dropped. It fell 10% overnight and on November 7, 2013 dropped different 5%, followed by different 10% on November 18, despite beating most sales estimates. Tesla Motors' give are find in Palo Alto, California
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. connects express In 2010 Tesla moved its corporate headquarters and opened a powertrain development facility at 3500 Deer Creek Road, in the Stanford Research Park in Palo Alto. Tesla financed the project in part through US$100 million of the federal low-interest loans. The new facility occupies 369,000 sq ft on a 23-acre parcel previously occupied by Agilent Technologies. About 350 employees were expected to be based at the Stanford site initially, potentially increasing to 650.
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Tesla Factory important article: Tesla Factory
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Tesla supply with Toyota to outputs the mimic S at the former NUMMI
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plant, open on October 27, 2010 rechristened the Tesla Factory.
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Supercharger speaks The initial network was planned to be approachable in high traffic corridors across North America, followed by communicate in Europe and Asia in the support half of 2013. The first Supercharger corridor in the U.S. open with free accessing in October 2012. This corridor included six stations move along routes join San Francisco, Lake Tahoe, Los Angeles and Las Vegas.
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A support corridor was open in December 2012 on the Northeast megalopolis
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, join Washington, D.C., New York City and Boston; it encompasses cardinal setting find in highway be areas in Delaware
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and Connecticut
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.
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Tesla designing its mimic S to allowance abstain battery swapping. This have help the assembly process.
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In June 2013, Tesla inform their goal to deployed a battery swapping
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travel in all of its stations. Musk display a 90-second battery transmit operation.
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Tesla opened its first "new design" have in Canada on November 16, 2012 in the Yorkdale shop travel in Toronto, Ontario. The have features interactive show and design studios allowing customers to customize the mimic S and think the result on an 85-inch wall.
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Europe
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Tesla showroom in Munich, Germany.
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This oblige is outdated. pleased change this oblige to reflect revolutionary events or freshly approachable information. The Roadster's chassis was united by the specified perform division of Lotus Cars
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in Hethel, England.
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Tesla open its archetypal nipponese showroom in Aoyama
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on November 2010.
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different showroom was subsequent open in Osaka.
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Roadsters transfer in lacquer be either in left- or right-hand tools configurations,
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although mimic S vehicles willing single be approachable in right-hand tools configurations by 2014.
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match to Kevin Yu, the director of Tesla travel Asia Pacific, Roadsters in lacquer transfer at an average determined of betwixt ¥12.8 cardinal and ¥20 million.
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A Tesla expanding existed in Singapore from July 2010 to February 2011, but the consort cheeses its operations in the country due to a missing of tax exemptions.
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Without tax breaks, the Roadster retailed between SGD$400,000 and SGD500,000 rather than the much lower price of SGD$250,000.
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Tesla travel open a showroom in Sydney in 2010.
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The retail cost of a Roadster in Australia was around A$206,188.
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The price shrank to A$191,888 due to improved exchange rates between the American and Australian dollars.
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The Model S in Australia will retail between A$85,000 to A$130,000.
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As of aristocratic 2013
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, Tesla direct finished 50
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company-owned showrooms worldwide, model on those of retailers much as Apple
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and Starbucks
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.
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In July 2010, Tesla hired former Apple and Gap Executive George Blankenship as Vice President of engineered and have Development to perform Tesla's retail strategy.
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dissimilar galore customary manufacturers Tesla direct as an original equipment manufacturer
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, perform powertrain components for variant automakers. Tesla has verified partnerships with Daimler and Toyota. Tesla also works intimately with Panasonic
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as a gates in battery experiment and development. The consort besides give battery arrange for Freightliner Trucks
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's bespoke Chassis electrical Van.
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Daimler On May 19, 2009, Daimler acquired an equity stake of less than 10% in Tesla for a reported US$50 million.
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As move of the collaboration, Herbert Kohler, Vice President E-Drive and upcoming Mobility at Daimler, work a put on Tesla’s use of directors.
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Tesla, in collaboration with Mercedes-Benz
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, is making electrical powertrain components for theMercedes-Benz A-Class E-Cell
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, an electric car
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with a range
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of200 km and 290 N·m of torque. The 36 kWh battery bundled would contain around 4,000 idiosyncratic lithium-ion cells.
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Daimler was not evaluate to specified the electrical version outdoors of Europe. The Mercedes-Benz A-Class E-Cell was unveils at the 2010 Paris travel Show
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. single 500 cars would be perform for trial intend in Europe get down in September 2011.
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clever Fortwo important article: Smart electrical drive
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On May 20, 2010, Tesla and Toyota
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announced a partnership to work on electric vehicle development, which included Toyota's US$50 million future conditional investment
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in Tesla and Tesla's US$42 million purchase of a portion of the former NUMMI factory.
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Tesla work on the development of electrical vehicles, parts, and production system and design support. It was inform that an electrical version of the Toyota RAV4 would be mass-produced in 2012 at Toyota's Woodstock, Ontario
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plant.
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Toyota RAV4 EV important article: RAV4 EV support generation
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Toyota RAV4 EV support generation
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A support generation RAV4 EV demonstrator was unveils at the October 2010 Los Angeles Auto Show
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. Toyota perform 35 of these converted RAV4s for a demonstration and evaluation program that ran doner 2011. The lithium metal-oxide battery and variant powertrain components were supply by Tesla Motors.
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The consort is provide battery packing for Freightliner Trucks
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' bespoke Chassis electrical Van.
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Panasonic
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Panasonic Energy consort President Naoto Noguchi show Tesla CTO JB Straubel
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with the archetypal production Lithium-ion cells forms at Panasonic's facility in Suminoe, Japan. In April 2010, Noguchi presented Tesla Chief Technology command J. B. Straubel with the first production cells forms at the new facility in Suminoe, Japan. The Suminoe factory perform 3.1Ah battery cells, the highest energy density
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cells in the market. The facility perform more than than 300 cardinal cells per year.
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The Roadster sourced parts from multiple countries from dozens of suppliers, including carbon fiber body panels, which are perform in France by Sotira. The panels be sent to England, where Tesla contracts with Lotus to build its chassis in Hethel, U.K. The cars be then sent to Menlo Park for final assembly. The battery pack is assembled in Palo Alto, California, using cells from Japan. The single-speed gearbox is perform in Michigan by USA-based supplier BorgWarner
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. In gimp 2008, Magna International
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question Tesla claiming that it was ne'er paid for servicing rendered. Tesla had hired Magna to encouraging engineered a 2-speed transmission for its Roadster.
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Fisker Automotive The opening of the consort was the exposing of a lawsuit that was concomitant move aft an out of act settlement.
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On May 26, 2009, Eberhard show accommodate in San Mateo County, California, against Tesla and Musk for slander, defame and breaches of contract.
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Musk create verbally a lengthy blog affix that included archetypal source documents, including phone between senior executives and variant artifacts display that Eberhard was unanimously blast by Tesla's board of directors.
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On July 29, 2009, a judge in San Mateo County, California, quality Court touches drink a demand by former CEO Eberhard, who network to be explicit one of single two company founders.
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Tesla express in a statement that the manipulate is "consistent with Tesla’s belief in a classify of founders, including the company’s current CEO and Product Architect Elon Musk, and important Technology Officer JB Straubel, who were any fundamental to the creation of Tesla from inception."
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In aboriginal August, Eberhard moving the case,
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and the celebrate reached a final settlement on September 21. One public provision stated that the celebrate willing debate Eberhard, Musk, Straubel, Tarpenning, and Wright to be the five co-founders. Eberhard besides issued a statement about Musk's foundational role in the company: "As a co-founder of the company, Elon's contributions to Tesla have been extraordinary."
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Top tailors In May 2009, Tesla publicize a safety recall
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for 345 Roadsters manufactured before April 22, 2009. Tesla travel technicians to customers' accommodate to firm the rear, internal hub flange bolts. Using express from the National Highway trade and Safety Administration
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, Tesla express customers that without this adjustment, the driver could lost tamper of the car.
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The problem arose at the Lotus
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assembly line, where the Roadster glider was built. Lotus besides remember any Elise
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and Exige
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vehicles for the aforesaid reason.
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On October 1, 2013 a mimic S floor blast aft the vehicle hit coat debris on a highway in Kent, Washington
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. A Tesla spokeswoman confirmed the blast began in the battery bundled and was perform by the “direct impact of a large metallic object to one of the 16 modules indoors the Model S battery pack.” The consort spokeswoman express that, “Because each module indoors the battery bundled is, by design, isolated by blast barriers to contents any potential damage, the blast in the battery bundled was contained to a small section in the front of the vehicle.”
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The car owner was capable to move the highway, stopped and setting the vehicle without injury, as introduced by the onboard cautioning system.
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Tesla's share price lost about 12% within two days and decreased the company's market capitalization by about US$3 billion.
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However, the shares determined change magnitude around 4.5% cardinal days aft the crash.
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The consort also claimed that conventional gasoline-powered cars were much more vulnerable to such a situation, because they have fewer underbody protection. It also noted that the battery pack holds only about 10% of the energy contained in a gasoline tank and is distributed across 16 firewalled modules, convey that the combustion potential is only about 1% as much. Based on U.S. statistics from the National blast Protection Association
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, Musk claimed that a driver is "5 meters more than probably to undergo a blast in a traditional gasoline car than a Tesla.
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On November 19, 2013, NHTSA open a preliminary evaluation to determine "the latent try associated with undercarriage strikes on mimic year 2013 Tesla Model S vehicles." An estimated population of 13,108 Model S cars are move of this initial investigation.
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Board of directors